David Cohen

I'm a hands-on Creative Director level Art Director with over 25 years of experience in creative and strategy development. Over the last decade, I've freelanced for some of the most successful shops. That said, I'm open to full-time gigs, either managerial or hands-on, or a mixture of both. Let's get to work.

General info
Creative Director | Art Director | Content Creator
Located Globally
Creative Director specializing in creating conceptual, integrated, and strategic ideas across all media –– Traditional, Non-traditional, digital, social, and everything in-between. Let's get working.
Experience
New York | Miami | LA | Chicago | Everywhere
Apr 2012 - Present
Freelance Creative Director
Gigging for agencies here, there and everywhere including VaynerMedia, Grey, Ogilvy, Arnold, TBWA\Chiat\Day, Havas, Edelman, FitzCo, Cheil, Moon Rabbit, The Grist, Daggar, Chemistry, KSV Digital, Invisible North, Momentum, Lewis Communications, Victors & Spoils, Red Square Gaming, Zubi, Tierney, Zimmerman, MRY, Red Communication Group (Moscow), Tattoo Projects, Markham Unlimited, Area 23, Saatchi & Saatchi Wellness, TheBloc, Klick!, and many more award-winning agencies.

Brands: Pepsi, Coke Zero, Ford, Honda, Hyundai, TD Bank, Sonic Drive-In, Checkers/Rally's, American Express, Jif Peanut Butter, Kit Kat, Oriental Bank, Kodak, Maxwell House, Biofreeze, Skyy Vodka, Hard Rock Hotels, DISH, Belk Department Stores, Mass Save, Air Wick, Finish Quantum, and many more ... along with a plenty of pharma, wellness, and healthcare brands.
New York
Oct 2016 - Jun 2017
Freelance Creative Director
Grey Worldwide
Montvale
Jul 2011 - Apr 2012
Executive Creative Director
Mercedes-Benz (Torque Creative)
Responsible for leading the conception and execution of multi-channel, integrated advertising campaigns while managing creative teams (over 40 plus freelancers, solid and dotted line) and daily creative output, and providing agency-wide thought leadership.

This involved re-launching Sprinter Commercial Vehicles for both Mercedes-Benz and Freightliner (Sales up 30.7% in first 6 months of 2012) and revitalizing MB's After Sales Department (Service, Parts & Accessories) and Mercedes-Benz Classic Center.

Led agency in winning first ever integrated national branding effort, (through Germany), for Mercedes-Benz's Service and After Sales Market (against outside agencies.)
Hollywood
Feb 2003 - May 2008
Principal, Executive Creative Director
Cohen & Company Creative Inc.
Was responsible for all creative and strategic direction. Agency was named one of South Florida's largest –– Growing it from a little over $20 million to $40 million plus in a couple of years.




Brands:
Advantage Rent-A-Car
Champion-Lyte Sports Drink
Lennar Homes
Orange Bowl Committee
Sweet'N Low Flavored Syrup
And many, many more.




Not responsible for current website.
Ft. Lauderdale
Jul 2002 - Feb 2003
ACD/Art Director
Harris Drury Cohen (HDC)
Developed and managed creative 




Brands:
Alabama Power
Reese's Peanut Butter Cups (Hershey International)
Florida Marlins
Greater Fort Lauderdale CVB
Sea-Doo Watercrafts
San Francisco
Aug 1999 - Mar 2001
ACD/Art Director
Kirshenbaum Bond & Partners
Developed and managed creative




Brands:
Blimpie Subs
cellmania.com
IHOP
PeopleSoft
Schmaltz Brewery
And many, many more




Introduced StarKist's Charlie the Tuna in an integrated media blitz for Blimpie Subs.
New York
May 1997 - Aug 1998
Art Director
Lowe and Partners/SMS
Developed creative




Brands:
Mercedes-Benz
Sony,
Smirnoff
Heineken/Amstel Light
Club Med
Denny’s
Diet Coke
Eddie Bauer
KPMG
Major League Baseball
Oral B/Braun
Perdue Farms
Boston
Jan 1996 - Jan 1997
Art Director
Hill, Holliday
Developed creative




Brands:
AutoNation USA
BankBoston
Harvard Pilgrim
Labatt Brewing
Partners Healthcare
Sony
Spalding (Top-Flite Golf)
Wall Street Journal
Education
Miami
Jan 1994 - Dec 1995
Pop Culture & Creative Branding
Miami Ad School
Orlando
Dec 1992 - Dec 1993
BA in Communications (Journalism/Advertising)
University of Central Florida
Built on Krop